It's a good thing
I wrote about this very topic!
From the end excerpt:
Quote:
So for all of you potential bloggers out there, keep these ideas in mind when you first start writing. If you pick a brand and a name that’s distinctly associated with a class, you will find it hard to shift later on down the road when you’ve already established yourself as an authority in said class. If you don’t have a problem with that, then by all means feel free to continue.
I just want to repeat myself and say that there is nothing wrong with changing your focus if you can plan for it accordingly.
But if you do plan to change, expect a pretty hefty uphill battle as you may lose some readers. It could take some time to re-establish your audience numbers to what it was before the swap.